Elon Musk has announced that hashtags will no longer be allowed in advertisements on X, starting June 27, 2025.
The Tesla CEO made the announcement in a post on his X handle, stating, “Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X”.
Truth Live News reports that the move follows Musk’s previous criticism of hashtags in December 2024, where he described them as “ugly” and unnecessary, citing the platform’s AI tools, including the Grok chatbot, can group and surface content without relying on hashtags.