Nigerian music star Olamide has emphasized his commitment to staying true to his artistic identity by identifying his audience. He stated that he is comfortable being an indigenous artist, stressing that he is not desperate for international validation.
In a recent interview with BBC Radio 1Xtra, Olamide explained that identifying his audience is key to his success, and he won’t change his sound to appeal to Western tastes.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually.
“So, I have to stay true to myself and no mater where it is, what it is, I mean, in this world, I have to stay true to myself.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he said.