CROSS RIVER, CALABAR – In commemoration of World Earth Day 2025, environmental advocacy took center stage yesterday as ThinkCrossRiver, in partnership with organizations including Plogging Nigeria, YALI Africa, Green Future Alliance, and AIESEC, led a major cleanup campaign at the Marian Market in Calabar.
The event, tagged “Calabar Zero Plastic Plogging Walk,” sought to reignite environmental consciousness and reduce plastic pollution in Cross River State.
Speaking on the initiative, Deputy Press Secretary to the Governor of Cross River State, Edem Darlington, expressed appreciation to the state government for supporting the effort.
“Thank you, Your Excellency, Governor Bassey Otu, for this opportunity, and may God continue to bless our dear state,” he stated in a Facebook post.
Environmental ethics were at the heart of the campaign, as the organizers emphasized the urgent need to address plastic waste—a growing threat to both public health and biodiversity.
Social media reactions to the event highlighted community support and the call for sustained action.
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Commenting under the Deputy Press Secretary’s post, Alfred Benjamin described the initiative as “one of the uncommon, common things that can take a state to another level.”
He commended the effort, urging for more of such impactful grassroots engagements.
Nwokeocha Bright Ebuka echoed these sentiments, warning that “plastic waste continues to pose significant threats to public health, urban sanitation, and marine biodiversity.” He thanked the Governor for backing the green initiative.
Participants also praised key individuals driving the cause, including environmental advocate Racheal Bassey. Offiong Enoh described her as a “dedicated environmental advocate who tirelessly promotes cleanliness and green initiatives in Calabar.”
He added that her passion “inspires the community to embrace sustainability,” noting her impact through awareness campaigns and practical efforts.
The event reflects a broader ethical commitment to environmental stewardship and civic responsibility, as communities confront the consequences of neglecting ecological sustainability.